abstr_ct_lab_background.jpg

Abstr_ct Lab

Abstr_ct Lab is our integrated creative studio dedicated to designing, developing and distributing the most innovative chatbots across all messaging platforms.
β€”
A successful chatbot is the perfect marriage between human creativity and the power of Machine Learning. We tackle both the technical and imaginative elements to cover all grounds. With a focus on creative experimentation, user experience, and analytics, Abstr_ct Lab opens new conversational pathways to enhance customer-brand connection.

Observation

 

28.2T

β€”
28.2 trillion mobile messages
were sent in 2017

75%

β€”
75% of total mobile messaging
is done through instant
messaging apps

2.5B

β€”
Over 2.5 billion people have
at least one messaging
app installed

background_abstrct.jpg
 

Why it matters πŸ€”

  • One-to-one messaging is beginning to dominate the social media world 🌎
    The top four messaging apps (Messenger, WhatsApp, WeChat and Viber) have more monthly active users than the top four social networking apps (Facebook, Twitter, Instagram and Google+).
    Β 
  • It’s your chance to jump into the mix and open a line of communication with your customers that stays open 24/7 and generates an unprecedented reach.
    Β 
  • Chatbots are the only way to create custom experience for each individual user and deliver the right message, to the right person, at the right time.
speech.jpg

β€”
The open rate for of mobile
messages is 88% versus
20% for email βœ‰οΈ

What we do πŸ‘Ύ

abstrct_lab_1.jpg

Design

abstrct_lab_2.jpg

Develop

abstrct_lab_3.jpg

Distribute

abstrct_lab_4.jpg

Analytics

β€œChatbots are the most powerful way to build personal relationships with your customers.”

Benjamin Benichou β€” CEO at Abstr_ct

background_abstrct.jpg

Our Latest Projects πŸ’―

abstrct_squarespace.jpg

Abstr_ct for Messenger

Our very own flagship chatbot that delivers bite-sized insights for creatives. From artist discovery to a local gallery locator and curated list of  job opportunities, Abstr_ct is your go-to creative buddy at your side 24/7.

abstrct_gamenight.jpg

Game Night SMS Bot

We partnered with Warner Bros. Pictures to create an interactive escape room SMS bot promoting their new action comedy, β€˜Game Night.’ A virtual game to get viewers pumped for showtime 🎬

abstrct_unrtd.jpg

UNRTDβ„’ for Messenger

Inspired by the current changes in media consumption, we partnered with UNRTDβ„’ to develop a chatbot that hand-picks daily news dedicated to the niche interests of today’s global creative culture.